Elisha Foust - Head of Sales

To help celebrate International Women’s Day, we’re interviewing several of CIM’s senior women to get their thoughts on International Women’s Day, the advice they would give to other women, their role at CIM and more! Today, it’s our Head of Sales – Elisha Foust.

Tell us about your role?

I’m the Head of Sales at CIM, leading both the EMEA and the APAC sales team. I am also – alongside my colleague Neil Clark, Head of Marketing at CIM – designing our go-to-market strategy and organisations.

Tell us a little about you?

I’m originally from Texas and have lived in the UK for nearly 20 years. I have a PhD in Ethics. I’ve had many roles throughout my career including Customer Success, Sales and Business Operations. I love the energy and drive that comes with working closely with clients and my sales team.

What does International Women’s day mean to you?

This International Women’s Day is incredibly important. IWD has its roots in women fighting for workers rights and for peace. For me, International Women’s Day this year is a day to come together – men and women – in solidarity for peace.

How can we support women in tech more widely?

My role is in tech sales. Sales has changed fundamentally during the pandemic and skills like empathy, listening to clients and working collaboratively to complete deals are valued more by buyers than ever before. In order to meet the changes that COVID has brought to the world of buying and selling, we must include women on shortlists for roles at all levels. We must also encourage women to see sales as a fantastic career opportunity.

What is one piece of advice that you would give to women looking to take the next step in their career?

Find your sponsors! Sponsors are people who have a seat at the table. They are the people that recommend you for special projects and speak positively about your work when you’re not in the room. Throughout my career, my sponsors have always been men, which is no coincidence as in technology sales, men hold most of the leadership positions. Don’t be afraid to ask for sponsorship from leaders your genuinely admire and from those inspire you to learn.

What is an interesting fact about yourself?

Both of my parents worked for Child Protective Services while I was growing up. This gave me deep insight into gender inequality and the impact of violence on the lives of women and children. I am an advocate for women’s equality in every area of life.

What motivated you to join CIM?

The pandemic showed me that working with a group of people who share my values is the most important thing to me at this stage of my life. The CIM PEAK platform tackles CO2 emissions head on and drives real accountability for reducing emissions in the built environment. This value proposition attracts fantastic people who are committed to sustainability.

What’s your one biggest career lesson?

Leadership is about serving others.

What’s the biggest misconception people have about your position?

Salespeople are often stereotyped as hard negotiators, uncaring and only interested in money. This is completely untrue. The best salespeople are client-focused and act as trusted advisors. They are great champions for clients within the business and are invested in helping customers meet their objectives.

What do you do for fun outside of work?

I love great food and spending time with friends and family. I read a lot and every Sunday evening, my wife and I play video games on Oculus VR with my mum in Texas.

What does your morning routine look like?

Because my team is global, my morning routine is often a quick cup of coffee and then straight out to calls with my team in Australia. In the afternoons, I usually take a break and eat lunch, go for a walk with my dogs and write.

What does success look like to you?

Making a positive impact. Whether that’s on our internal business and leadership team or with our fantastic clients. Success is knowing that my work has resulted in positive results.